SEO Interactive Marketing Manager

January 19, 2014
Job Description
Introduction:  Extra Space Storage is a dynamic, growing, publicly-traded company (EXR) that provides exciting employment opportunities.  The company culture is based on five distinct values:  integrity, excellence, innovation, teamwork and passion.

 

Job Summary:  The SEO Interactive Marketing Manager is responsible for moving forward ESMI’s dynamic interactive marketing strategies by planning, testing, driving and implementing various online marketing programs.  The incumbent demonstrates a working and enthusiastic knowledge of interactive online programs such as: Organic and Local SEO, Link Building, Database Management, Data Feed Management, Site Structure and Analytical Analysis; as well as, web analytical tools and competitive tools. This position is essential to ensure Extra Space Storage maintain a leading and competitive presence in the interactive marketing arena.

 Qualifications:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Extra Space Storage seeks employees that have entrepreneurial, pro-active, “can-do” mentalities and positive attitudes.  Employment with Extra Space is contingent on successful completion of a background and drug screening.  The requirements listed below are representative of the knowledge, skill, and/or ability required:

 

  • Demonstrate proficient knowledge and experience of leading web analytic tools, including Google Analytics, Omniture, etc.
  • Strong experience with systems analysis and a penchant for data analysis
  • Experience with both retail and lead aggregation paid search models
  • Working understanding and practice of SEO and its relation to paid search
  • Ability to create a positive and professional business relationship with internal/external clients and vendors
  • Ability to work with cross-functional teams in managing and driving marketing products

 

Required Competencies:

  • Character
  • Personal Capability
  • Focus on Results
  • Interpersonal Skills
  • Leading Organizational Change

 

Reports To:  Director of Marketing

 

 

 

Education and/or Experience:  A Bachelor’s degree from a four-year college or university.  This position requires a minimum of three years experience working with leading web analytic tools, including Omniture.  Also, a minimum of three years managing SEO.

 

Language Skills:  Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write speeches and articles for publication that conform to prescribed style and format.  Ability to effectively present information to top management, public groups, and/or boards of directors.

 

Mathematical Ability and Computer Skills:  Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.  Ability to apply concepts of intermediate algebra and geometry.  Firm, working knowledge of Microsoft Office suite.

 

Reasoning Ability:  Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

 

Physical Demands:   The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is regularly required to talk and hear.  The employee is regularly required to stand; walk; sit; use hands to finger, handle, and feel; and reach with hands and arms.  The employee is occasionally required to climb or balance or stoop, kneel, crouch, or crawl.  The employee must frequently lift and/or move 25 pounds.  Specific vision required for this job includes close vision, distant vision, and the ability to change focus.  Regular attendance in the assigned location is required.

 

Work Environment:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually moderate.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Active driver and participant of strategic SEO interactive goals and objectives
  • Drive sales and profitability to achieve yearly goals and objectives through online SEO marketing initiatives and responsibilities
  • Provide leadership and tactical execution of interactive marketing initiatives based on analytical analysis and data evaluation of website traffic, paid search accounts, and off-line data
  • Produce and present external and internal facing reporting and trending
  • Serve as primary point of contact to internal and external partners of interactive acquisition (SEO, Data Feed Management, Data Base Management, etc.)
  • Market product on website to optimize conversions online ensuring sales and margin goals are obtained
  • Effectively communicate and build relationships with other key marketing personnel and other external partners.
$54,821 – $72,638
How to Apply

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  • Posted by: Employutah
  • Company: Extra Space Storage
  • State:
  • Location: Salt Lake City, Utah, United States
  • Job type: Full-Time
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  • Job expires in: Endless

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